The ‘Connect’ logo – what does it signify?
‘Connect’ has been created by weaving seven colourful strings together, symbolising the intertwining,
or ‘connecting’ of cultures in Western Australia and how cultural diversity enriches and strengthens the social fabric of our society.
The seven strings also represent the seven continents of the world, from which all members of the Western Australian community are drawn.
The ‘Connect’ concept is drawn from the principles of the WA Charter of Multiculturalism.
The graphic illustrates how Western Australians are bound together in a single unified strand by our shared citizenship,
a sense of community membership and democratic principles including mutual respect.
‘Connect’ positions multiculturalism as a positive, beneficial, vibrant and integral part of Western Australia, the most
culturally diverse State in Australia. The branding creates one unifying and consistent identity for multicultural and anti-racism initiatives; community celebratory
events and Harmony Week projects.
‘Connect’ provides an easily recognised symbol that uniformly identifies multicultural events and initiatives
which engage people in an exciting range of inclusive community activities and educational projects. The logo is intended to draw attention to multicultural
initiatives that provide opportunities for all West Australians to participate, interact, understand and appreciate a diverse range of cultures, traditions,
values, ideas and influences, which they may not usually connect with in their day-to-day life.
‘Connect’ will become synonymous with the promotion of cultural diversity, inclusiveness and substantive equality.
The logo is available in two formats:
- 'Connect' - Multicultural Western Australia
For use by agencies for initiatives that meet the conditions for use of the brand and
- 'Connect' - Harmony Week 15-21 March
For use by agencies for initiatives that meet the conditions for use of the brand that are related to
or held during
Harmony Week (15-21 March).
Written permission is required to use the ‘Connect’ logo under all circumstances OMI reserves the right to approve the use of the ‘CONNECT’ logo or to
withdraw permission for use of the ‘CONNECT’ logo should the event or initiative be considered in conflict with the aims of the brand or the interests of
the State Government.
Application Forms and Guidelines for use of the 'Connect' Logo can be downloaded from this website.
Application Form and Conditions of Use PDF format
Application Form and Conditions of Use Microsoft Word 2000 format
Please Note : The 'Connect' Logo is only available in JPG or Tiff format and must be used on a white background. EPS or AI (Illustrator) formats are not
available at this time. The Logo is provided in CMYK, Greyscale or Single Colour (PMS 5405) at 300dpi for printing or in RGB at 72dpi for internet use.
